Strategic Outlook: Integrating, not Emerging Part IV

Part IV: Competition, effective China strategies

What are we doing about China? This question among global asset managers has moved from whether to go in, to how. Narratives of initial success or failure inevitably skew perceptions over the viability of operations, and this skew can be worsened by weak incentive planning. Z-Ben Advisors has identified two key themes that dictate the competitiveness of foreign managers operating or planning operations in China: optionality and perseverance. We also discuss in depth one of the seven key tactics we believe global managers can leverage to achieve true competitiveness in the Chinese market: capital autonomy.

In this publication, the fourth and final in a series examining China’s place in the global investment landscape in 2016, we present three critical factors:

• Optionality: Firms will need to take advantage of flexibilities across the range of available investment programs, as unfolding regulatory liberalization opens new opportunities to those first on the line.

• Perseverance: It will take time to build both brand recognition and sustainability, requiring patience and an increasingly broad understanding of the market.

• Capital autonomy: Consolidating mainland-focused business activity provides a financial incentive for longevity that has been effectively applied by firms with largely dissimilar resource levels.

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