Strategic Outlook: Digital – February 2021

Digital

Distribution or marketing?

The increasing integration of digital solutions and partnerships with internet firms mean onshore changes are happening at breakneck speed. As such, it can be difficult to prioritize different elements in the distribution chain. A laser-focus on shelf space can miss nuances in the mainland market.

This Strategic Outlook takes a glance at the newest onshore trends. It assesses the need for global entrants to localize to such developments and what this means within a broader distribution context.

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