-Institutional mandates boosted competitiveness for large firms
-Niche products were the preserve of some smaller firms, helping them to jump up the rankings
-Competitive decisions made by FMCs onshore are a roadmap for new foreign and domestic entrants

Update: Yesterday, we analyzed the high-level trends in the mutual fund industry; today, we take a closer look at how firms compete – namely in investor targeting and product design. We are already seeing a divergence in choices made by different FMCs on the Mainland. Some of those choices have pushed firms, both large and small, up the rankings as others are left stagnating. Z-Ben Advisors looks beyond these individual cases to draw conclusions as to what makes for a strong long-term growth strategy.

A number of FMCs have been designing products to …

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