Strategic Outlook: Competitive benchmarking – The fog of war

Z-Ben Advisors has repeatedly observed some global managers taking advantage of a gap in others’ understanding the Chinese market to advance onshore further and faster – specifically those firms benchmarked against them. As the market itself becomes clearer to all global participants, internal firm dynamics are increasingly taking center stage in determining how much firms can achieve on the Mainland.
As the number of firms with a concrete China strategy grows and more follow, benchmarking against peers is inevitable to assess progress. Over the next 12 months, benchmark indicators will gradually include evolving onshore dynamics. This Strategic Outlook dives into how some firms are already coping with this market and, more importantly, what their wins mean for all managers’ ability to compete effectively down the line.

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