Strategic Outlook: What investors want

Anecdotally speaking

It’s the question that all foreign managers are asking yet is very difficult to pinpoint. Z-Ben Advisors regularly focuses on manager strategy in order to understand the most effective way to build an asset management business onshore. But it is just half of the story. This month we have taken a different approach by looking at the industry through the eyes of domestic investors.

We’ll be the first to admit that the demand isn’t conventional, but it is demand that can’t be ignored. Product and asset allocation trends not only highlight where capital is flowing in and out of, but also where gaps are apparent in the market. In this Strategic Outlook, we have found four interesting trends in Chinese asset management that have dictated serious flows onshore, ranging from mandate origination through to getting onshore staffing right. Raising capital in China isn’t easy, whether you’re a domestic or foreign manager, but understanding investor behavior can keep you one step ahead of the competition.

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