One Ant at a time

All eyes are on Ant – at least in the IPO world. The company has catapulted to the fore of the financial industry in China and helped define a fintech landscape. At the same time, its role in the distribution of funds and financial services is constantly changing. Keeping pace is critical for managers, and to do that, a clear-eyed understanding of Ant is required.

In this edition of our Strategic Outlook, we take a closer look at the context of the company’s rise and transformation. Ant will remain an important piece of every fund manager’s China strategy, but the nature of those relationships is evolving. The appeal of a one-stop shop is strong; with that, managers will need to remain vigilant in order to craft a flexible and sustainable distribution.

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