The launch of Alibaba’s Ant Fortune fund supermarket smartphone application (app) represents a major shift for e-firms; moving beyond MMFs and into the broader mutual fund (and investment) industry. Some FMCs are already moving to leverage online and mobile phone platforms, taking advantage of an opportunity that has come to China first. Z-Ben Advisors believes that the use of such new technologies will mark a major competitive change within the investment industry, especially as the market begins to move en masse and at a faster pace. The ecosystems that FMCs join or build will be increasingly important to the success of their distribution strategy. We believe that within the space of one to two years, the market will be shaped by these mobile-based open architecture distribution platforms, and global managers will need to adopt these systems when accessing the Chinese market.

Z-Ben Advisors has observed a growing trendaway from traditional distribution channels towards online and mobile-based open architectures. By this, we mean……

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